Corporate Identity


A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).

conceptual development

With simple colour co-ordinated selection and a few strokes of the pen, our designers, backed by years of experience, crafts some of the most elegant lasting designs for commercial use.

Definition: Concept development is a set of activities that are carried out early in the systems engineering life cycle to collect and prioritize operational needs and challenges, develop alternative concepts to meet the needs, and select a preferred one as the basis for subsequent system or capability development and implementation.

Keywords: analysis, concept, definition, development, exploration, requirements, systems engineering

The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.

Concept development takes place early in the systems engineering life cycle. The success of the subsequent development of a system or capability can critically depend on the soundness of the foundation that is laid during the concept development stage. In their definitions of concept development, Kossiakoff et al. describe concept development as consisting of needs analysis (valid need and practical approach), concept exploration (performance to meet the need, feasible cost-effective approach), and concept definition (key characteristics that balance capability, operational life, and cost).

concept development in terms of four activities that identify and characterize user needs:

  • Operational Needs Assessment——The application of operational experience to identify and characterize gaps in existing capabilities that significantly impede achieving the mission area objectives.
  • Concept of Operations——A description of a proposed system characteristic in terms of the needs it will fulfill, from a user’s perspective.
  • Operational Requirements——Statements that formally, unambiguously, and as completely as possible identify the essential capabilities and associated performance measures.
  • High-Level Conceptual Definition——A clear description or model of the characteristics or attributes needed to address a specific set of requirements or capabilities.

production development

Transforming ideas into reality. We realised the conceptual framework developed and put them into use through a series of co-ordinated advertising effort with the marketing collaterals generated.

The Benefits & Risks of a Product Development Strategy

The eight stages or process or steps involved in the development of a new product are listed and also hyper-linked as follows: Idea generation. Idea screening. Concept testing.

product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, such as entering new markets, selling more to existing customers or winning business from competitors. A successful product development strategy can also increase revenue and profitability, but careful planning is essential to minimize the risk of costly mistakes.

A product development strategy can fail to deliver its benefits at different stages in the process. When the team is generating ideas, it may not carry out sufficient research into market requirements, leading to developments that do not meet customer needs. During the technical assessment stages, the team must ensure that the company can turn the idea into a finished product with available technology and manufacturing resources.

It also must carry out a commercial assessment to ensure that the project can generate sufficient profitable revenue to cover development, manufacturing and marketing costs. Testing the product in the market before launch can also reduce risk. By asking a selection of customers for feedback on a prototype, you can fine-tune the production version in line with market requirements.