Minimal and Comfort
Less is More: Minimalism trend continues with even more blank spaces. Especially white spaces for a clean, multipurpose versatile design.
Comfort is achieved through slow but detailed animations. Short Focused bold content on the screen. This makes sure the visitor gets your message at first sight.
As you already know — “The First Impression lasts longer”.
Designers are Outpacing Movies in futuristic design.
Scrolling through the top designs, daily I come across works showcasing great technology or data visualization. Data points have grown up to 20X since last 2 years making it hard to analyse. But now we have solutions, thanks to JS.
Custom Illustrations and Videos
An image conveys a message worth a thousand words. Along with it they save space and arose user interest.
Visuals are processed 60,000x faster than text!
People remember 10% of what they hear, 20% of what they read, 80% of what they see & do!
To convince you, Engagement per follower is 58 times higher on Instagram than on Facebook.
According to a study dwell time on site increase by 100 percent on pages with at least one image or videos on them.
More impressively, shoppers are 85 percent more likely to purchase a product after watching its demo.
Shadows for Extra Depth
Shadows create depth illusion, this makes them favorite in the design community. With it, you can convert your flat design into semi-flat.
You can use shadows and colors (with slight variation) for the following:
- To make CTA’s appear raised as they are ready to be clicked.
- To establish a visual hierarchy between elements.
Caution: Don’t use shadows excessively.
Responsive Web & Logos
In 2019 mobile take the lead. Google moves to Mobile first search. Web Developers are now comfortable with Responsive Web Designs. Now you can see this comfort in logo design too. Thank Google.
In 2019 responsive website and logos are must for Brands to retain their presence in front of target audience irrespective of their device.
Minimal Studio Shots
Images with a plain background (negative space) that focus on a particular detail. They are best at drawing user’s attention on a specific item.
Multistability is the principle behind it.
This trick is used in e-commerce industry heavily. Now web designers are adopting it to increase CTA.
More Negative Spaces
Negative spaces are the empty spaces around or between the content. It can be in any color.
The use of negative space is a key element of artistic composition.
Web Designers are heavily using negative spaces to draw users attention to something that’s unique. Guess what?
You got it, it’s none other than your product for sale with an optimized CTA.
Designers use dramatic negative spaces to create Focal Points.
Webflow — Design and Develop at the Same Time
Webflow is gaining popularity among designers. The reason being ability to turn your imagination into a product yourself.
Animations, Gifs and Cinegrapghs
Motion catches a user’s attention faster than anything else. Users love to see stories, don’t want to read. The reason behind Instagram’s success.
Common Fate (Synchrony)
Use animation, Gifs and cinegraphs to create eye-catching landing pages, banners, newsletters and more. You will be familiar with these three terms as you already use social media.
Use integrated animations to guide your users through navigation, loading screens, etc.
They are everywhere — I personally like them. They are different from animations. It’s hard for me to explain the difference, you can see an example below.
According to Dan Saffer, designer and author of the book Microinteractions: Designing with Details
It’s best example is Medium clap. Click on it 50 times to see the microinteration.
Micro-interactions can also be used to create highly dynamic user interfaces. The user doesn’t need to visit and scroll through pages.
Bright Gradients & Vibrant Colors
Gradients are back: After a long time are back on the web. Gradients 2.0 with distinguishable colors are becoming popular.
You can see them in use everywhere from Spotify to iPhone X
Big Bold & Creative Typography
Web Designers are turning Typography into a tool to create exciting innovative artworks. In 2018 Web Designs don’t revolve around a few typos. A combination of 5–6 typos are used.
Jumbo size characters are replacing images. 2018 will bring big and bold typo into design trends.
Your website has to load within two seconds otherwise 40% users will leave. This is said by all popular SEO blogs.
Each second of delay decreases customer satisfaction by 16% and reduce sales by 7%.
What’s the relation between speed and particle backgrounds?
The answer is simple. A particle background loads faster, has less distraction and is eye-catching. This avoids all the possible problems that come with video backgrounds.
Create More Space with Split Page Design
Double in half-price : Dividing a page into two parts allows you to group content into semantic areas. For example separating text from images, etc.
This way you can show more content on the same page without disturbing UX.
Monocolor and Hybrid Icons
Mono-color icons are easy to read.
More than one colors can be used for icons with outline leaving whitespaces inside. These icons are not heavy.
Tell Stories to Retain Users
Telling stories is the best way to connect with and retain users.
Cognitive psychologist Jerome Bruner suggests
Big brands do this very well. You can use illustrations or interfaces to tell your story to your audience. Choice of medium is on you.
Make Your Content Print Ready
No matter how digital we go, the print is something that you can not ignore. I myself print content that seems useful.
Reading mode in browsers use your print CSS to show the content. Better add it to your usability tests list.